Living in the digital age means that there’s a ton of different ways that technology has impacted our lives. From the ways, we work to the ways we eat, shop, and entertain ourselves, advancements in code and new tech are taking society to the next level.
This is especially true for industries like marketing. Modern-day marketing is highly reliant on sophisticated data analysis and other digital tools to be effective. Data compiled by The Manifest shows that almost half of businesses spend at least $500,000 on digital marketing per year, while over 80% of businesses spend $50,000. Below are only a few ways that going digital elevates modern marketing to new heights.
Responsive Websites
We’ve previously written about using CSS and JQuery to create a simple yet responsive website. Websites are the foundation of nearly every company’s online face. With the digital sphere such an integral part of daily life, customers are expecting business websites to be faster, easier to navigate, and more responsive.
A good website is often the core of a digital marketing strategy and can spell the difference between customers making a purchase or not. Plus, using tools like SEO with your on-page content can help bump your site higher in search results, making it an effective and essential part of your marketing campaigns.
Look Back Digital Programs
It’s standard that marketing is something that pits you against your competitors, but thanks to advances in technology, businesses can now leverage that competition for greater advantage. Triadex Services suggests using a Look Back program for this very purpose.
Look Back programs allow companies to take mobile device data and use it to trigger a series of responses such as digital ads, which are then sent back to customers’ phones. You can take device location data from customers who have been in your competitors’ stores, and use that data to send targeted advertisements for your own products and services. This is especially significant because it helps continually capture and engage customers both old and new, bringing in a constant stream of sales.
Augmented Reality
The nature of digital marketing is that it’s constantly changing and bringing in new techniques. As consumers’ devices become more sophisticated, so too do the opportunities for digital marketing. Marketing Dive posits that the same phenomenon led to the growing adoption of augmented reality (AR), which in recent years has recently outstripped QR codes as the new favorite strategy for businesses and marketers all over the world.
Augmented reality and QR codes do have some similarities in that they often make use of mobile phone cameras. What separates AR from QR codes however is that they are a far more immediate method to helping customers visualize your brand, services, and products. Department store chain Macy’s, for example, used AR to let in-store customers interact with virtual jungles and soccer players, elevating the buying experience. Retail giant IKEA has also famously made use of AR to help customers more easily visualize their products in their homes.
The unique thing about digital marketing is that it’s technically limitless. As technology and code get further refined, so too will digital marketing strategies. The above examples are only a few of the many ways going digital has transformed the face of marketing, and will continue to do so for years to come.
